No Compromise: Our music is a collaboration. Ask a foe of rap/hip-hop three reasons for their opposition, None of those things will be found in our music. Now ask a supporter of rap/hip-hop, or any other genre for that matter, three reasons it appeals to them. Those things will be found in our music. Everyone is getting what they want. This is a product that everyone wants. We are artist that the industry needs. Beats are knocking, musicianship is expressed, lyricism displayed, hooks are catchy, and inspiration is inevitable. Relativity Sells: 70's Soul, 'The Blues', Marley, The Beatles, Michael Jackson, Country. This is music people feel they can relate to; regardless of demographic. In hip-hop, artist typically disassociate themselves from the majority of listeners with the portrayal of an extravagant lifestyle. Limited people groups can relate to their past (poverty/dire straits/crime), or present (frivolous spending and extreme 'rock star' lifestyles). Young/old, male/female, rich/poor, white/black, American/Foreign. We make music relevant to daily life that will leave listeners with more answers than questions. Yet and still, keeping it "hot". World Market: Threaded seamlessly throughout by one of South Africa's own, three languages (IsiZulu/IsiXhosa/Afrikaans), which are spoken in more than 55% of the country, and by Nelson Mandela, are audible on our album. This brings an instant international appeal.