Forever Be Cool
Recognizing his musical inclinations at the tender age of four, Nick performed in church and toured as a stagehand with his stepfather throughout his early years. During high school Nick met producer Chico Bennett ( Madonna, Destiny's Child, Justin Timberlake etc.) and began recording for fun until he graduated. Shortly after high school Nick moved from San Diego up to Los Angeles with Chico's prompting to be closer to everything. But it wasn't until a few years later when Nick met his future wife Denise who inspired him to further and more seriously pursue his talents not only in music but in film and television that Nick began to make strides towards his future pursuits and accomplishments as an actor, stunt double, recording artist, writer and performer. Nick has performed as the personal body and stunt double for film icon John Travolta in over 16 films, landed acting roles across some of the industries brightest stars, executive produced his current album, Executive Produced & co-created an entertainment DVD for dogs that is fast becoming a worldwide sensation, has been featured in leading media and broadcast outlets ie. O Magazine and Dateline NBC and is now distributed by retail conglomerate Walmart, performed as a music supervisor and advisor for film and TV written a series of children's books that is in the development stages of a childrens body care line and animated feature film with potential for endless merchandising possibilities and future DVD and television spin offs. Through all his success in the movie industry, he never lost site of his true passion for music. Nick has now launched the most important project of his lifetime. "Forever Be Cool" the album reflects Nick's passion, persistence and incredible talents and abilities. Loren's highly anticipated emergence comes after a handful of years of all-too-typical red tape nightmares that happened when he was signed to his first label deal. Launching his own company with his wife Denise and taking a determined DIY approach has given him a much more optimistic perspective: "Finally getting this album recorded and out to the world is just a breath of relief for me," he says. "It's so exciting and a long time in coming. When I started all this, I was a single dad struggling to pay the bills and raising my son Tysan, who is now 17. When I first met my wife Denise, she really believed in me and my music, and she was the one who actively made calls to Hollywood and encouraged me to work as a stand-in to support my musical dreams. "I love the comparisons I've gotten to Babyface," he adds. "I've always loved romantic music and romanticism and have always been a huge fan of songs with something to say. Guys like Donny Hathaway, Lionel Richie, Stevie Wonder and George Michael are my inspirations. Lyrically, the big thread running through 'Forever Be Cool' is my deep respect for women, which I feel is sometimes missing in contemporary R&B and hip/hop. There's too much booty slappin' going on. Women have always played an important role in my life. My mom was 15 when she had me and was almost like a sister when I was growing up in San Diego. My grandmothers helped raise me and they were great role models. I wanted to create an album that makes women feel needed, sexy and most important of all, understood." Besides Chico Bennett, Loren collaborates on different tracks of Forever Be Cool with a dynamic mix of veteran and up and coming producers-most notably, Jeeve (Santana, Darius Rucker, The Game) and Claudio Cueni (Immature, 2Pac, Boyz II Men) and fast rising Chicago based studio stalwarts Jay El and Marwan Abdula. Aside from falling in love at first listen with Loren's sexy and soulful vocal style and dreamy, easy grooving vibe, listeners across the country are digging his honesty and the overall sense of optimism he brings to his relationship songs. The title track is about being head over heels in love during that first stage of a relationship where everything's brighter and you feel you can conquer the world. Loren also received an exciting response to his passionate, similarly themed tune "Over Me" at his record release party over the summer at Niki Beach in Midtown Manhattan. While the singer's relationship with his wife truly embodies these joyful sentiments, Loren has also lived the harder realities of uneven relationships in his life. "I Can't Afford" is not about the finances of courtship, but the dangers of losing your heart to someone whose nonchalance isn't in synch with your enthusiasm. Whether he has personally written a song or it was penned by another writer or one of his producers, Loren's integrity as an artist shines through; in order to sing it and make the audience feel it, he must first connect with it emotionally and spiritually. "All of these tracks reflect things that I've been through" he says, "and different periods of my life and I will only go with songs that move me and make me feel choked up and emotional the minute I hear it. It either hits me or it doesn't. The most exciting thing about where I am now with Forever Be Cool coming out is finally knowing that I'm understood as an artist and that people out there are really appreciating the music. I recently got a message from a woman on my myspace page (www.myspace.com/nickloren) telling me that she is going to use my song 'Mesmerized' as her wedding song. That's what it's all about-listeners and fans feeling me and my songs the way I experienced all of the R&B greats I was listening to growing up."