Equal Loudness Curve is a blues-based hard rock band cranking out the perfect soundtrack to an ice cold beer, super cool ride or hot, sweaty summer night. At once familiar and new, rediscover why you fell in love with rock and roll. 440 is ELC's follow up to the critically acclaimed Let it Roll, which featured the top ten single "Too Damn Lazy", peaking at number 5 and charting for 16 weeks in 2008 on 92.9 KICK FM in Winnipeg. The new album, featuring the band's second Top 10 single 'I Like It' is another blistering concoction of straight ahead rock and roll in the vein of vintage Thin Lizzy, Lynyrd Skynyrd, Goat's Head Soup-era Stones, Neil Young & Crazy Horse, Bad Company and Bachman Turner Overdrive, cool filtered through prairie skies and endless highways. This is hard rock and roll road music in it's purest form. Put the pedal to the metal, turn it up LOUD and enjoy the ride. What the press has to say... "Kicking off with the loud rev of a meaty engine, it's clear from the start that Canadian rockers Equal Loudness Curve produce hardcore rock - the band are rockin' out in the best possible way - old school style! Tasty riffs, tinkling piano melodies, adventurous drum beats and gritty vocals, the band are the epitome of hard rock from across the pond. Conjuring images of motor rallies with scores of leather and denim-clad people gathered together on a petrol-fuelled high, ELC aren't for the faint-hearted. This is the raw, rugged type of rock that gets beneath your skin and sends your pulse racing, there's no better type out there! I could listen to this album all night long and still enjoy it - the guys are good at what they do. I'm a huge fan of 70's/80's-style hard rock and couldn't be happier that it's making a comeback because of the likes of ELC. The guys have released a superb album that really sticks two fingers up at commercial rock and shows the new generation how it's done." - Sian Jennifer Smith, Roomthirteen.com October 2010 (Wales, U.K.) 'Sophomore album by Winnipeg based Equal Loudness Curve carries on where their 2006 debut 'Let it Roll' finished. More hard rocking tunes which have that indescribable thing that gets into your soul the more you listen to them. It's not the most complicated rock music you're ever gonna hear but the truth of the matter is it really doesn't have to be. This is music that you know comes from the heart and has it's basis in things and incidents, while quite personal, have the knack of being identifiable to most who listen to it. On this outing, ELC have had a few line up changes to contend with and this has been an opportunity to up the anti in a few areas and make the band's sound a bit more rounded and complete. On '440', the piano and organ are much higher in the mix and it makes a huge difference. Adding female background vocals from Wendy Cameron also gives the songs that extra bit of depth. '440' is twelve new songs that are rock music that isn't overly showy or pretentious. It does just exactly as it says on the tin - Rocks. While they have moved on from the bare bones music of 'Let it Roll' they haven't fallen into the trap of departing so far from their core sound that they would alienate those who found them appealing in the first place. This is an album that still holds true to the vision of how their music should sound without any compromises. 8/10' - Allan Bannerman, Powerplay Rock & Metal Magazine, issue 124 September 2010 (international) "Kickin' Rockers from Winnipeg, MB, Canada are back with their second album and it's just as cooking as their debut (Let it Roll) with a dozen rollin' epics that get up from the get go with the excellent 'So Glad To See You' right through to the closing slow-riffed 'Wasted'. Highlights include the stonery, Sabbathy '70's psyched 'Wicked Woman'; the Molly Hatchet-like 'Summer Moon'; 'Try To Forget You', a well riffed boogie number with killer bass lines and piano shrills and the Quo-like 'I Know What I Said'. Get it bought and get it on. 8.5/10 - Glenn Milligan, metalliville.co.UK (U.K.) "With the album opening to the sound of a revving engine that would have the Top Gear presenters purring with appreciation, you know this is going to be an out and out rock record. ELC's second album is a straight down the line concoction of blues based rock and roll, with hints of Stones, BTO and Skynyrd from this journeyman band. Up tempo, loud, chugging toe-tappers throughout, the band are clearly at home playing live and while this recording may dampen some of that live ferocity, it's not for want of trying as they perform their 12 tracks of road music. This is one for those who like their music simple, honest, raw and firmly based on blues rock." - Rock Society Magazine Oct/Nov 2010 issue 180 (England) "Back again, after their debut 'Let it Roll', it's business as usual for this band from Winnipeg, Canada and their brand of blue collar rock that tips it's hat to the great US bands of the 70's. Main man Trevor Knox Millar has a voice that falls somewhere between a sneering Mick Jagger and Alice Cooper. The album has a familiarity and it's played with enough commitment that you can almost smell the vinyl. 'So Glad To See You' kicks things off with a raucous rocker with nice upfront keyboard. 'Wicked Woman' melds the Rolling Stones with The Guess Who, 'I Like It' throbs pleasingly and is music designed for cruising in your car to. There's more Stones swagger on 'I Know What I Said' and 'Down Here In The Sludge' gives you some Grand Funk Railroad rocking. 'Hunter' and 'Summer Moon' have an almost Southern Rock flavor. All the tracks benefit from fine guitar solos that last long enough to drain a beer. If you're partial to no-nonsense rock of the kind American radio was built on, then you should check this out." - Duncan Jamieson Fireworks Rock & Metal Magazine October 2010 (United Kingdom) "Twice as big, twice as loud, Equal Loudness Curve lays down a mean groove with the lead track and never looks back. Anthems galore; the lazy chug of Summer Moon drenched in late summer night humidity, a tribute to the godfather of gonzo (Hunter), and the sexual heat of I Like It." - Broose Tulloch, host of Beer For Breakfast 92.9 KICK FM, Winnipeg "Honky Tonk biker rock! Canadian band Equal Loudness Curve have the sound nailed down, I could honestly listen to this album over and over again, and thoroughly enjoy it. 440 is packed with solid songs. Check these guys out." - Glitzine.net, November 2010 (England) "'So Glad To See You' starts things off nicely, all honky-tonk keyboards and Status Quo riffage and 'Dusty Road' is a mighty fine song that reminds me of Circus of Power - this is 70's blues rock at it's best. 'Wicked Woman' has a sleazy swagger with some solid guitar work. The rest of the album follows the same path. Dirty, greasy biker rock...for dirty greasy bikers!" - Ben Hughes, uberrock.co.UK October 2010 (England) "The Riff Rules! Full steam ahead ass-kicking American rock reminiscent of Status Quo, Humble Pie, The Sweet, Bad Company, Mountain and Budgie." -Dietrich Gastrock home-of-rock.de November 2010 (Germany) "In the city of Winnipeg we have a wonderful, iconic music scene that goes back about five decades. We have given the world some phenomenal music and I really believe inside that Equal Loudness Curve will continue that legacy.' - Howard Mandshein, 92.1 CITI FM, Winnipeg "440 Let's you forget about your worries and lose yourself on the open road; it's a high octane fuelled ride reminiscent of the glory days of rock n' roll." - Shannah-Lee Vidal, Mix 100 FM CJCD, Yellowknife "From the first track on 440 you know Equal Loudness Curve is high octane rock and roll! Great band. - Casey Norman, POWER 97.5 CJKR FM, Winnipeg "For me, rock music is about riffs and melody, which seems lost on most commercial rock music these days. Some (expletive deleted) screaming like a banshee while every player in the band tries to sound like a virtuoso may be technically impressive but sure as (expletive deleted) you aren't going to be humming that song later on! ELC is simple and pure, as rock music should be...I love classic rock music and as you can hear, I'm not trying to re-invent the wheel with the music I write. I never really saw the point of trying to sound different for the sake of sounding different, usually it just ends up sounding like (expletive deleted)!" - Trevor Knox Millar interview home-of-rock.de November 20, 2010.