Challenge of Meaning
When we wrote The Journey To Meaning in 2008, we received a wonderful response. Much attention has been on focused chapter seven. Michael and Richard have finished a great fish dinner and have settled in for the night. They are awakened when their camp is attacked by bears. Later, after reflection on the event, Michael realizes this incident correlates with what is happening in his own business. This concept in our book seems to have struck a nerve with our clients, business owners and their teams. Our journey while writing the book caused us to realize that we help business owners and their teams to "avoid the bears" and "find the fish to eat". This sets up the story for our second book, The Challenge of Meaning, when Michael and Richard implement what they talked about in The Journey To Meaning. The Challenge of Meaning uses proven strategies and concepts, coupled with practical planning tools to give you a blueprint for building a business that creates greater meaning for everyone it touches.