Born and raised in New York City, David Ross began to cultivate his musical talents at a very young age. After returning to his Jewish roots as a teenager, David sought to incorporate the passion of his musical youth into his Jewish faith. David's first single, "The Power To Be", realized this goal. Originally featured on the all-star compilation album Voices for Israel, benefiting victims of terror, "The Power To Be" has since appeared on radio, in concert and on CD & DVD as well. An eclectic mix of rock, pop & soul, David has now created a new musical genre - Jewish R&B. A fusion of heart-pounding backbeats and driving rhythms with soulful vocals and evocative lyrics, this powerful new sound captivates and energizes audiences, reaching deep into the Jewish soul. The music is dynamic; the message is compelling. An electrifying performer, David has inspired audiences all over the world, from major US cities like New York, Miami, Detroit, LA and Chicago, to international destinations such as London, Melbourne and Jerusalem. Once described as a perfect mixture of "satin and sandpaper", David's voice has the smooth seamlessness to croon the most sensitive ballad and the power and grit of a true rock star.