Two Sides to Every Story
In the highly competitive and often hyper-critical world of popular music, finding a young musician with enough substance to impress his peers is easier said than done. Having that same artist be able to effectively bridge the gap between musically relevant and commercially appealing is even less likely - enter Alex Alberti. The 29-year old singer/songwriter/producer from Miami, FL possesses a soulfully fluid voice that echoes the stylings of his musical heroes: Marvin Gaye, Stevie Wonder, Earth Wind & Fire and Brian McKnight. Alberti has harnessed the knowledge gained as a classically trained instrumentalist and coupled it with the lessons learned as an informal student of soul music since childhood - thus creating a unique brand that exudes refinement. Take a listen and ready your ears - this is music that evokes feeling, encourages thought, and speaks directly to the heart. Having earned the respect of major industry figures, Alberti's list of accolades is not filled with the fluff and self-righteousness that you would expect to find in an up-and-coming artist's arsenal of promotional material. As is always the case, Alberti's focus is on quality - something that has been proven through his invitations to collaborate with acclaimed songwriter and producer Veit Renn, (Backstreet Boys, N'Sync); celebrated powerhouse singer and actress Jennifer Hudson, (American Idol, Dreamgirls); and his recognition by Billboard Magazine as one of the top 14 artists in the Southeast U.S., a distinction that earned him a spot on the Disc Makers Independent Music World Series compilation album, which released 10,000 copies into circulation nationwide in 2006. The above qualities have never been more apparent than in Alberti's debut album, Two Sides to Every Story. This is an album that celebrates sensuality, the wash of emotions that accompanies love and relationships and the continual journey to self-improvement. Divided into two vibes, listeners will notice the presence of slickly produced pop/R&B songs such as All Is Right With Me and Betrayed, which embody Alberti's skill at contemporary pop/urban writing, production and performance. The remaining songs reflect a more organic approach to recording; one that exists through the exclusive use of live instrumentation, which transports listeners to a time when jazz, soul, R&B and pop music melded seamlessly together and flooded their ears with one distinct and unforgettable sound.